What kind of media institution might distribute your media product and why?

When making your music magazine or any magazine, distribution is a big factor which needs to be taken into consideration.  Finding a distributor who will advertise and sell your magazine is a key component to your magazine being successful. When choosing a distributor you need to take into consideration competition as they will be other magazines similar to yours and whether you will make a profit.   Examples of distributors included;- IPC
- National Magazines
-Dennis publishing
-Conde Nast

Out of these 4, I had to look into each and see whether or not 'UNPLUGGED' would fit into the distributor portfolio. I took into account other music magazines within these distributors, to see if there was a gap for my magazine to be distributed.

 

I decided to choose IPC media to publish my magazine because they publish other magazines of the same type and genre as mine such as NME. Also, it is aimed at the same age and social group as my magazine. There are other medias that can be linked to IPC media with magazines such as the internet as NME have they’re own website where you can buy or subscribe for the magazine and find previous editions and other information. Magazines can be advertised on TV as a way of promoting the magazine and increasing the magazines popularity.  IPC media distribute their products to the audiences, by selling them in shops such as newsagents, superstores, music stores such as HMV. Also you can purchase music magazines on line on places such as amazon.